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PRG stock logo

PRG

PROG Holdings, Inc.

$27.75
-0.22
 (-0.79%)
Exchange:  
Market Cap:   1.098B
Shares Outstanding:   48.288M
Overview
Earnings
Financials
Valuation
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About The Company

Sector:  Industrials
Industry:  Rental & Leasing Services
   
CEO:  Steven A. Michaels
Full Time Employees:  1403
Address: 
256 West Data Drive
Draper
UT
84020-2315
US
Website:  https://investor.progleasing.com
PROG Holdings, Inc. operates as an omnichannel provider of lease-purchase solutions to underserved and credit-challenged customers. It operates in two segments, Progressive Leasing and Vive. The Progressive Leasing segment offers lease-purchase solutions to customers for various merchandize in the furniture, appliances, electronics, jewelry, mobile phones and accessories, mattresses, and automobile electronics and accessories markets through point-of-sale and e-commerce retail partners, as well in-store, mobile, and online solutions. The Vive segment provides second-look and revolving credit products to customers that may not qualify for traditional prime lending through private label and Vive-branded credit cards. It offers lease-purchase solutions through approximately 24,000 third-party point-of-sale partner locations and e-commerce websites in 49 states and the District of Columbia. The company was formerly known as Aaron’s Holdings Company, Inc. and changed its name to PROG Holdings, Inc. in December 2020. PROG Holdings, Inc. was founded in 1955 and is based in Draper, Utah.

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Income Statement
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Income Statement

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Current Key Metrics

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At what price to buy it? –
Intrinsic Value Calculator

Based on current fundamentals and analyst forecasts, MARKETSnap estimates PRG intrinsic value between $43.99 – $46.75 per share. This depends on revenue growth, margins, and discount rate.

This is an automatic estimate. The most reliable way to know fair value for your own assumptions is to run the calculator below.


Calculate PRG Intrinsic Value

Common questions about PRG valuation

Is PROG Holdings, Inc. (PRG) overvalued or undervalued right now?

MARKETSnap estimates intrinsic value for PROG Holdings, Inc. (PRG) using its proprietary valuation methodology, which incorporates discounted cash flow (DCF) analysis together with long-term earnings and fundamentals assumptions. By comparing intrinsic value to the current market price, long-term investors can see whether the stock screens as potentially overvalued, fairly valued, or undervalued today.

Is PRG a buy, hold, or sell for long-term investors?

MARKETSnap does not give one-word “buy” or “sell” calls. Instead, it shows whether PRG trades at a premium or discount to its estimated intrinsic value, how sensitive that value is to growth and margin assumptions, and how the stock fits into a diversified, long-term portfolio so investors can make their own buy, hold, or sell decision.

What is PRG’s P/E ratio?

You can see PRG’s trailing P/E (TTM) and forward P/E estimates in the Current Key Metrics and Forward P/E Ratios sections above. The P/E ratio compares the current share price to earnings per share and helps investors gauge valuation relative to earnings.

How is intrinsic value calculated for PRG?

MARKETSnap uses its own valuation framework—not a generic spreadsheet DCF alone. Future cash flows and earnings are projected, discounted, and combined with MARKETSnap’s methodology so intrinsic value reflects fundamentals and long-term assumptions. You can run your own inputs and see the result using the Intrinsic Value Calculator above.

Is PRG a good long-term investment?

Whether PRG fits a long-term portfolio depends on your assumptions about growth, margins, and risk. MARKETSnap provides the metrics, intrinsic value calculator, and SWOT context so you can form your own view rather than rely on a single buy/sell rating.

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See in Nexus

Relevant news

19-03-2026 12:45
Why PROG Holdings (PRG) is a Great Dividend Stock Right Now
13-03-2026 15:32
PROG Holdings, Inc. (PRG) Analyst/Investor Day Transcript
03-03-2026 09:01
Purchasing Power Successfully Closes $225 Million Asset‑Backed Securities Transaction
25-02-2026 17:21
PROG Holdings, Inc. Increases Dividend 7.7%
20-02-2026 03:03
Aaron’s (NYSE:PRG) Reaches New 12-Month High on Strong Earnings
18-02-2026 09:40
PROG Holdings (PRG) Q4 Earnings Top Estimates
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