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CRCT stock logo

CRCT

Cricut, Inc.

$4
0.1
 (2.56%)
Exchange:  NASDAQ
Market Cap:  846.851M
Shares Outstanding:  221.366M
Overview
Earnings
Financials
Valuation
Chart

About The Company

Sector:  Technology
Industry:  Computer Hardware
   
CEO:  Ashish Arora
Full Time Employees:  640
Address: 
10855 South River Front Parkway
South Jordan
UT
84095
US
Website:  https://cricut.com
Cricut, Inc. designs and markets a creativity platform that enables users to turn ideas into professional-looking handmade goods. It operates in three segments: Connected Machines, Subscriptions, and Accessories and Materials. The company offers connected machines, design apps, and accessories and materials for users to create personalized birthday cards, mugs, T-shirts, and large-scale interior decorations. Its connected machines include Cricut Joy, Cricut Explore, and Cricut Maker to cut, write, score, and create decorative effects using various materials, such as paper, vinyl, leather, and others; and design apps comprise Design Space app and Cricut Joy-specific app. The company also provides Cricut Access and Cricut Access Premium subscription offerings, and in-app purchases; and a software that integrates its connected machines and design apps. In addition, it offers a range of accessories and materials, such as Cricut EasyPress, Cricut Mug Press, various hand tools, machine replacement tools and blades, and project materials. The company offers its products through its third-party brick-and-mortar and online retail partners; and its website cricut.com, as well as through a network of distributors. It operates in the United States, the United Kingdom, Ireland, Australia, New Zealand, and Western Europe, as well as the Middle East, Latin America, South Africa, and Asia. The company was formerly known as Provo Craft & Novelty, Inc. and changed its name to Cricut, Inc. in March 2018. The company was incorporated in 1969 and is headquartered in South Jordan, Utah.

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Revenue Segmentation

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EPS

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Earnings Call

Full text

Earnings transcript

Read the complete earnings call transcript.

AI summary

Key takeaways

Short, structured highlights from the call so you can focus on what matters.

2025/05/06 — Q1 quarter 2025

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Income Statement
Balance Sheet
Cash Flow Statement
Analyst Estimates

Income Statement

Year202320242025
Revenue765,147712,538708,780
Gross Profit343,293352,788390,431
EBITDA110,145118,20996,033
Operating Income69,98576,11096,033
Net Income53,63662,83076,705

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(* All numbers are in thousands)

Balance Sheet

Year202320242025
Total Assets750,122693,035580,806
Total Liabilities215,249226,274237,245
Total Stockholders Equity534,873466,761343,561
Total Debt14,16815,20911,624
Cash and Cash Equivalents142,187232,140256,216

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Cash Flow Statement

Year202320242025
Operating Cash Flow288,097264,968200,230
Capital Expenditure-23,717-18,334-24,417
Free Cash Flow264,380246,634175,813
Net Income53,63662,83076,705
Net Change in Cash-82,75689,95324,076

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(* All numbers are in thousands)

Analyst Estimates

Fiscal Year2028Full AccessFull AccessFull AccessFull Access
Estimated Revenue (Low)713,557.100Full AccessFull AccessFull AccessFull Access
Estimated Revenue (High)713,557.101Full AccessFull AccessFull AccessFull Access
Estimated Revenue (Avg)713,557.101Full AccessFull AccessFull AccessFull Access
Estimated Ebitda (Low)104,311.538Full AccessFull AccessFull AccessFull Access
Estimated Ebitda (High)104,311.538Full AccessFull AccessFull AccessFull Access
Estimated Ebitda (Avg)104,311.538Full AccessFull AccessFull AccessFull Access
Estimated Net Income (Low)37,742.233Full AccessFull AccessFull AccessFull Access
Estimated Net Income (High)38,315.929Full AccessFull AccessFull AccessFull Access
Estimated Net Income (Avg)38,029.081Full AccessFull AccessFull AccessFull Access
Estimated SGA Expense (Low)179,362.068Full AccessFull AccessFull AccessFull Access
Estimated SGA Expense (High)179,362.069Full AccessFull AccessFull AccessFull Access
Estimated SGA Expense (Avg)179,362.069Full AccessFull AccessFull AccessFull Access
Estimated EPS (Avg)0.180Full AccessFull AccessFull AccessFull Access
Estimated EPS (High)0.180Full AccessFull AccessFull AccessFull Access
Estimated EPS (Low)0.170Full AccessFull AccessFull AccessFull Access
Number of Analysts (Estimated Revenue)2Full AccessFull AccessFull AccessFull Access
Number of Analysts (Estimated EPS)1Full AccessFull AccessFull AccessFull Access

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(* All numbers are in thousands)

Current Key Metrics

?Revenue
 (TTM)
: 
712.538M  ?P/S
 (TTM)
: 
1.34
?Net Income
 (TTM)
: 
62.83M  ?P/E
 (TTM)
: 
12.43
?Enterprise Value
 (TTM)
: 
708.115M  ?EV/FCF
 (TTM)
: 
4.03
?Dividend Yield
 (TTM)
: 
0.21  ?Payout Ratio
 (TTM)
: 
2.63
?ROE
 (TTM)
: 
0.2  ?ROIC
 (TTM)
: 
0.19
?Net Debt
 (TTM)
: 
-321705000  ?Debt/Equity
 (TTM)
: 
0.03
?P/B
 (TTM)
: 
2.78  ?Current Ratio
 (TTM)
: 
2.26

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Forward P/E Ratios

?

Forward P/E (Avg EPS estimate) — log in with Full Access for high/low estimates and the interactive table.

Forward P/E 1YFull AccessFull AccessFull AccessFull Access
30.77Full AccessFull AccessFull AccessFull Access

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SWOT Analysis

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At what price to buy it? -
Intrinsic Value Calculator

Based on current fundamentals and analyst forecasts, MARKETSnap estimates CRCT intrinsic value between $15.03 – $16.83 per share. This depends on revenue growth, margins, and discount rate.

This is an automatic estimate. The most reliable way to know fair value for your own assumptions is to run the calculator below.


Calculate CRCT Intrinsic Value

Common questions about CRCT valuation

Is Cricut, Inc. (CRCT) overvalued or undervalued right now?

MARKETSnap estimates intrinsic value for Cricut, Inc. (CRCT) using its proprietary valuation methodology, which incorporates discounted cash flow (DCF) analysis together with long-term earnings and fundamentals assumptions. By comparing intrinsic value to the current market price, long-term investors can see whether the stock screens as potentially overvalued, fairly valued, or undervalued today.

Is CRCT a buy, hold, or sell for long-term investors?

MARKETSnap does not give one-word “buy” or “sell” calls. Instead, it shows whether CRCT trades at a premium or discount to its estimated intrinsic value, how sensitive that value is to growth and margin assumptions, and how the stock fits into a diversified, long-term portfolio so investors can make their own buy, hold, or sell decision.

What is CRCT’s P/E ratio?

You can see CRCT’s trailing P/E (TTM) and forward P/E estimates in the Current Key Metrics and Forward P/E Ratios sections above. The P/E ratio compares the current share price to earnings per share and helps investors gauge valuation relative to earnings.

How is intrinsic value calculated for CRCT?

MARKETSnap uses its own valuation framework—not a generic spreadsheet DCF alone. Future cash flows and earnings are projected, discounted, and combined with MARKETSnap’s methodology so intrinsic value reflects fundamentals and long-term assumptions. You can run your own inputs and see the result using the Intrinsic Value Calculator above.

Is CRCT a good long-term investment?

Whether CRCT fits a long-term portfolio depends on your assumptions about growth, margins, and risk. MARKETSnap provides the metrics, intrinsic value calculator, and SWOT context so you can form your own view rather than rely on a single buy/sell rating.

CRCT

1-day price chart preview. Log in for 1W through 5Y ranges and period tabs.

Daily snapshot

2.56
MARKETSnap

Trading Metrics:

Open: 3.88   Previous Close: 3.9
Day Low: 3.82   Day High: 4.03
Year Low: 3.74   Year High: 7.33
Price Avg 50: 4.29   Price Avg 200: 5.18
Volume: 505115   Average Volume: 574916

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See in Nexus

Relevant news

Cricut, Inc. (CRCT) Presents at Morgan Stanley Technology, Media & Telecom Conference 2026 Transcript
Cricut, Inc. (CRCT) Q4 2025 Earnings Call Transcript
Cricut, Inc. Reports Fourth Quarter and Full Year 2025 Financial Results
Cricut® Launches Latest Machines in EasyPress® Family: Introducing Cricut EasyPress® SE
Financial Contrast: Cricut (NASDAQ:CRCT) and Hitek Global (NASDAQ:HKIT)

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