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AAPL
Apple Inc.
$255.92
0.29
(0.11%)
[ms_data_label text=’Delayed data’]
| Exchange: | NASDAQ |
| Market Cap: | 3.761T |
| Shares Outstanding: | 13.709B |
About The Company
| Sector: | Technology | |||||
| Industry: | Consumer Electronics | |||||
| CEO: | Timothy D. Cook | |||||
| Full Time Employees: | 164000 | |||||
| Address: |
| |||||
| Website: | https://www.apple.com |
Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.
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Revenue Segmentation
EPS
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Earnings Call
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Key takeaways
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Login — it's freeIncome Statement
| Year | 2023 | 2024 | 2025 |
|---|---|---|---|
| Revenue | 383,285,000 | 391,035,000 | 416,161,000 |
| Gross Profit | 169,148,000 | 180,683,000 | 195,201,000 |
| EBITDA | 129,188,000 | 134,930,000 | 144,427,000 |
| Operating Income | 114,301,000 | 123,216,000 | 133,050,000 |
| Net Income | 96,995,000 | 93,736,000 | 112,010,000 |
(* All numbers are in thousands)
Balance Sheet
| Year | 2023 | 2024 | 2025 |
|---|---|---|---|
| Total Assets | 352,583,000 | 364,980,000 | 359,241,000 |
| Total Liabilities | 290,437,000 | 308,030,000 | 285,508,000 |
| Total Stockholders Equity | 62,146,000 | 56,950,000 | 73,733,000 |
| Total Debt | 123,930,000 | 119,059,000 | 7,979,000 |
| Cash and Cash Equivalents | 29,965,000 | 29,943,000 | 35,934,000 |
(* All numbers are in thousands)
Cash Flow Statement
| Year | 2023 | 2024 | 2025 |
|---|---|---|---|
| Operating Cash Flow | 110,543,000 | 118,254,000 | 111,482,000 |
| Capital Expenditure | -10,959,000 | -9,447,000 | -12,715,000 |
| Free Cash Flow | 99,584,000 | 108,807,000 | 98,767,000 |
| Net Income | 96,995,000 | 93,736,000 | 112,010,000 |
| Net Change in Cash | 5,760,000 | -794,000 | 5,991,000 |
(* All numbers are in thousands)
Analyst Estimates
| Fiscal Year | 2030 | Full Access | Full Access | Full Access | Full Access |
|---|---|---|---|---|---|
| Estimated Revenue (Low) | 603,886,199.673 | Full Access | Full Access | Full Access | Full Access |
| Estimated Revenue (High) | 669,863,291.044 | Full Access | Full Access | Full Access | Full Access |
| Estimated Revenue (Avg) | 627,849,333.333 | Full Access | Full Access | Full Access | Full Access |
| Estimated Ebitda (Low) | 217,963,638.653 | Full Access | Full Access | Full Access | Full Access |
| Estimated Ebitda (High) | 241,777,077.197 | Full Access | Full Access | Full Access | Full Access |
| Estimated Ebitda (Avg) | 226,612,771.236 | Full Access | Full Access | Full Access | Full Access |
| Estimated Net Income (Low) | 186,428,408.687 | Full Access | Full Access | Full Access | Full Access |
| Estimated Net Income (High) | 213,225,897.249 | Full Access | Full Access | Full Access | Full Access |
| Estimated Net Income (Avg) | 196,161,355.444 | Full Access | Full Access | Full Access | Full Access |
| Estimated SGA Expense (Low) | 38,867,600.479 | Full Access | Full Access | Full Access | Full Access |
| Estimated SGA Expense (High) | 43,114,048.286 | Full Access | Full Access | Full Access | Full Access |
| Estimated SGA Expense (Avg) | 40,409,926.676 | Full Access | Full Access | Full Access | Full Access |
| Estimated EPS (Avg) | 13.070 | Full Access | Full Access | Full Access | Full Access |
| Estimated EPS (High) | 14.210 | Full Access | Full Access | Full Access | Full Access |
| Estimated EPS (Low) | 12.420 | Full Access | Full Access | Full Access | Full Access |
| Number of Analysts (Estimated Revenue) | 16 | Full Access | Full Access | Full Access | Full Access |
| Number of Analysts (Estimated EPS) | 7 | Full Access | Full Access | Full Access | Full Access |
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Current Key Metrics
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Login — it's freeForward P/E Ratios
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Login — it's freeSWOT Analysis
Strengths (preview)
- Robust Financial Performance: Apple reported record-breaking revenue of $143.8 billion in Q1 FY2026, as highlighted in the earnings call transcript, reflecting strong growth in key product categories and services. This performance is supported by consistent revenue increases in historical income statements and high net income, indicating operational efficiency and profitability.
- Strong Cash Flow and Balance Sheet: Data from cash flow statements show significant free cash flow, underpinned by high net cash provided by operating activities. Balance sheet metrics reveal substantial cash and cash equivalents alongside manageable debt levels (as indicated by the debt-to-equity ratio TTM), providing financial flexibility for innovation and shareholder returns.
- Market Leadership and Brand Power: As a leader in the technology sector (per sectorName and industryName data), Apple benefits from a strong market position, evidenced by high gross and net profit margins (TTM metrics). The successful launch of new products, as noted in the Q1 FY2026 earnings call, further solidifies its competitive edge.
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At what price to buy it? -
Intrinsic Value Calculator
Based on current fundamentals and analyst forecasts, MARKETSnap estimates AAPL intrinsic value between $103.91 – $189.23 per share. This depends on revenue growth, margins, and discount rate.
This is an automatic estimate. The most reliable way to know fair value for your own assumptions is to run the calculator below.
Common questions about AAPL valuation
Is Apple Inc. (AAPL) overvalued or undervalued right now?
MARKETSnap estimates intrinsic value for Apple Inc. (AAPL) using its proprietary valuation methodology, which incorporates discounted cash flow (DCF) analysis together with long-term earnings and fundamentals assumptions. By comparing intrinsic value to the current market price, long-term investors can see whether the stock screens as potentially overvalued, fairly valued, or undervalued today.
Is AAPL a buy, hold, or sell for long-term investors?
MARKETSnap does not give one-word “buy” or “sell” calls. Instead, it shows whether AAPL trades at a premium or discount to its estimated intrinsic value, how sensitive that value is to growth and margin assumptions, and how the stock fits into a diversified, long-term portfolio so investors can make their own buy, hold, or sell decision.
What is AAPL’s P/E ratio?
You can see AAPL’s trailing P/E (TTM) and forward P/E estimates in the Current Key Metrics and Forward P/E Ratios sections above. The P/E ratio compares the current share price to earnings per share and helps investors gauge valuation relative to earnings.
How is intrinsic value calculated for AAPL?
MARKETSnap uses its own valuation framework—not a generic spreadsheet DCF alone. Future cash flows and earnings are projected, discounted, and combined with MARKETSnap’s methodology so intrinsic value reflects fundamentals and long-term assumptions. You can run your own inputs and see the result using the Intrinsic Value Calculator above.
Is AAPL a good long-term investment?
Whether AAPL fits a long-term portfolio depends on your assumptions about growth, margins, and risk. MARKETSnap provides the metrics, intrinsic value calculator, and SWOT context so you can form your own view rather than rely on a single buy/sell rating.
AAPL
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0.11
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| Year Low: | 169.21 | Year High: | 288.62 | |
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