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BWMX
Betterware de Mexico, S.A.P.I. de C.V.
$17.23
-0.25
(-1.43%)
| Exchange: | NYSE |
| Market Cap: | 680.327M |
| Shares Outstanding: | 34.451M |
Delayed data
About The Company
| Sector: | Consumer CyclicalView sector performance | |||||
| Industry: | Specialty RetailView industry performance | |||||
| CEO: | Andres Campos Chevallier | |||||
| Full Time Employees: | 4373 | |||||
| Address: |
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| Website: | https://www.betterware.com.mx |
Betterware de México, S.A.P.I. de C.V. operates as a direct-to-consumer selling company in the United Staes and Mexico. It operates through two segments, Home Organization Products; and Beauty and Personal Care Products. The Home Organization Products segment provides a portfolio of products comprising kitchen and food preservation; home solutions; bedroom; bathroom; laundry and cleaning; wellness; and technology and mobility. The Beauty and Personal Care Products segment offers fragrances, color, skin care products, and toiletries. It sells its products through catalogues, as well as distributes through a network of distributors, associates, leaders, and consultants to the end customers. The company is headquartered in Zapopan, Mexico. Betterware de México, S.A.P.I. de C.V. is a subsidiary of Campalier S.A. de C.V.
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Revenue Segmentation
Revenue by type
Revenue by region
BWMX full analysis
Welcome to MARKETSNAP’s SWOT analysis for Betterware de México, also known by its ticker BWMX. If you’re a long-term investor looking to build wealth through smart stock picks, you’re in the right place. Today, we’re diving deep into Betterware de México, a company that might not be on everyone’s radar but has some intriguing aspects worth exploring. Let’s break down what this company is about, check out the latest buzz and performance, and then get into the nitty-gritty with a…
Industry Peers
| TICKER | COMPANY | MKT CAP | P/E | FWD P/E | ROIC |
|---|---|---|---|---|---|
| BWMX | Betterware de Mexico, S.A.P.I. de C.V. | 680.3M | 9.0 | 8.3 | 15.1% |
 WOOF | Petco Health and Wellness Company, Inc. | 770.5M | 23.6 | 17.9 | 3.3% |
 EVGO | EVgo, Inc. | 574.4M | — | — | -13.3% |
 BNED | Barnes & Noble Education, Inc. | 433.3M | 19.5 | 21.9 | 7.2% |
 ARKO | Arko Corp. | 430.8M | 46.6 | 34.9 | 2.6% |
 WINA | Winmark Corporation | 955.9M | 24.7 | 24.2 | 120.5% |
EPS
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Earnings Call
AI summary
Key takeaways
Short, structured highlights from the call so you can focus on what matters.
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Login — it's freeIncome Statement
| Year | 2023 | 2024 | 2025 |
|---|---|---|---|
| Revenue | 13,009,507 | 14,100,758 | 14,243,015 |
| Gross Profit | 9,308,252 | 9,580,535 | 9,480,255 |
| EBITDA | 2,626,518 | 2,212,673 | 2,652,365 |
| Operating Income | 2,345,766 | 1,686,208 | 2,257,513 |
| Net Income | 1,049,461 | 711,728 | 1,060,753 |
(* All numbers are in thousands)
Balance Sheet
| Year | 2023 | 2024 | 2025 |
|---|---|---|---|
| Total Assets | 11,088,140 | 10,453,767 | 9,619,962.502 |
| Total Liabilities | 9,615,127 | 9,291,119 | 8,274,848.024 |
| Total Stockholders Equity | 1,474,646 | 1,164,370 | 1,346,936.428 |
| Total Debt | 5,504,398 | 5,169,538 | 4,418,367.595 |
| Cash and Cash Equivalents | 549,730 | 296,558 | 312,422.299 |
(* All numbers are in thousands)
Cash Flow Statement
| Year | 2023 | 2024 | 2025 |
|---|---|---|---|
| Operating Cash Flow | 2,366,779 | 1,823,752 | 1,745,259.677 |
| Capital Expenditure | -131,066 | -222,327 | -107,275.936 |
| Free Cash Flow | 2,235,713 | 1,601,425 | 1,637,983.740 |
| Net Income | 1,049,461 | 711,522 | 978,042.566 |
| Net Change in Cash | -265,914 | -253,172 | 55,570.582 |
(* All numbers are in thousands)
Analyst Estimates
| Fiscal Year | 2029 | Research Access | Research Access | Research Access | Research Access |
|---|---|---|---|---|---|
| Estimated Revenue (Low) | 15,791,093.997 | Research Access | Research Access | Research Access | Research Access |
| Estimated Revenue (High) | 16,507,320.770 | Research Access | Research Access | Research Access | Research Access |
| Estimated Revenue (Avg) | 16,089,846.212 | Research Access | Research Access | Research Access | Research Access |
| Estimated Ebitda (Low) | 5,891,539.600 | Research Access | Research Access | Research Access | Research Access |
| Estimated Ebitda (High) | 6,180,541.156 | Research Access | Research Access | Research Access | Research Access |
| Estimated Ebitda (Avg) | 6,012,087.769 | Research Access | Research Access | Research Access | Research Access |
| Estimated Net Income (Low) | 3,182,313.665 | Research Access | Research Access | Research Access | Research Access |
| Estimated Net Income (High) | 3,371,024.176 | Research Access | Research Access | Research Access | Research Access |
| Estimated Net Income (Avg) | 3,261,028.489 | Research Access | Research Access | Research Access | Research Access |
| Estimated SGA Expense (Low) | 7,184,075.743 | Research Access | Research Access | Research Access | Research Access |
| Estimated SGA Expense (High) | 7,509,919.372 | Research Access | Research Access | Research Access | Research Access |
| Estimated SGA Expense (Avg) | 7,319,991.502 | Research Access | Research Access | Research Access | Research Access |
| Estimated EPS (Avg) | 87.560 | Research Access | Research Access | Research Access | Research Access |
| Estimated EPS (High) | 90.510 | Research Access | Research Access | Research Access | Research Access |
| Estimated EPS (Low) | 85.450 | Research Access | Research Access | Research Access | Research Access |
| Number of Analysts (Estimated Revenue) | 1 | Research Access | Research Access | Research Access | Research Access |
| Number of Analysts (Estimated EPS) | 1 | Research Access | Research Access | Research Access | Research Access |
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Current Key Metrics
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Login — it's freeSWOT Analysis
Strengths (preview)
- Stable Revenue Growth: BWMX, operating under the brand BeFra, reported a year-over-year revenue increase of 1.4% in Q3 2025, as highlighted in the latest earnings call transcript. This growth, though modest, indicates resilience in a competitive market and aligns with consistent demand in the direct-to-consumer sector.
- Focus on Digital Innovation: The company is actively investing in AI and social selling technologies to enhance its person-to-person selling model, as noted in the Q3 2025 earnings call. This strategic emphasis on digital transformation positions BWMX to improve operational efficiency and customer engagement.
- Positive Financial Metrics: Based on key metrics (TTM), BWMX demonstrates a solid gross profit margin and net profit margin, reflecting effective cost management and profitability. Additionally, a favorable current ratio indicates good short-term liquidity to cover liabilities.
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At what price to buy it? -
Intrinsic Value Calculator
Based on current fundamentals and analyst forecasts, MarketSnap estimates BWMX intrinsic value between $43.05 – $64.42 per share. This depends on revenue growth, margins, and discount rate.
This is an automatic estimate. The most reliable way to know fair value for your own assumptions is to run the calculator below.
Common questions about BWMX valuation
Is Betterware de Mexico, S.A.P.I. de C.V. (BWMX) overvalued or undervalued right now?
MarketSnap estimates intrinsic value for Betterware de Mexico, S.A.P.I. de C.V. (BWMX) using its proprietary valuation methodology, which incorporates discounted cash flow (DCF) analysis together with long-term earnings and fundamentals assumptions. By comparing intrinsic value to the current market price, long-term investors can see whether the stock screens as potentially overvalued, fairly valued, or undervalued today.
Is BWMX a buy, hold, or sell for long-term investors?
MarketSnap does not give one-word “buy” or “sell” calls. Instead, it shows whether BWMX trades at a premium or discount to its estimated intrinsic value, how sensitive that value is to growth and margin assumptions, and how the stock fits into a diversified, long-term portfolio so investors can make their own buy, hold, or sell decision.
What is BWMX’s P/E ratio?
You can see BWMX’s trailing P/E (TTM) and forward P/E estimates in the Current Key Metrics and Forward P/E Ratios sections above. The P/E ratio compares the current share price to earnings per share and helps investors gauge valuation relative to earnings.
How is intrinsic value calculated for BWMX?
MarketSnap uses its own valuation framework—not a generic spreadsheet DCF alone. Future cash flows and earnings are projected, discounted, and combined with MarketSnap’s methodology so intrinsic value reflects fundamentals and long-term assumptions. You can run your own inputs and see the result using the Intrinsic Value Calculator above.
Is BWMX a good long-term investment?
Whether BWMX fits a long-term portfolio depends on your assumptions about growth, margins, and risk. MarketSnap provides the metrics, intrinsic value calculator, and SWOT context so you can form your own view rather than rely on a single buy/sell rating.
BWMX
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Daily snapshot
-1.43
Trading Metrics:
| Open: | 17.5 | Previous Close: | 17.48 | |
| Day Low: | 17.07 | Day High: | 17.5 | |
| Year Low: | 13.41 | Year High: | 19.79 | |
| Price Avg 50: | 16.25 | Price Avg 200: | 17.23 | |
| Volume: | 88714 | Average Volume: | 71858 |
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