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BIDU stock logo

BIDU

Baidu, Inc.

$77.2
-0.78
 (-1%)
Exchange:  NASDAQ
Market Cap:  26.281B
Shares Outstanding:  113.559M
Delayed data
Overview
Earnings
Financials
Valuation
Chart

About The Company

Sector:  Communication ServicesView sector performance
Industry:  Internet Content & InformationView industry performance
   
CEO:  Yanhong Li
Full Time Employees:  33500
Address: 
Baidu Campus
Beijing
BE
100085
CN
Website:  https://www.baidu.com
Baidu, Inc. is a prominent Chinese technology company that offers various internet-based services, primarily focusing on digital marketing and cloud computing, all delivered through its extensive online platform within the People’s Republic of China. The company’s operations are segmented into two main divisions: Baidu Core and iQIYI. The Baidu Core segment encompasses a wide array of services, including online marketing derived from search queries and user feeds, comprehensive cloud solutions, and innovative products and services developed from its artificial intelligence initiatives. This segment also operates Haokan, a popular short-video platform featuring both user-generated and professionally produced content. Conversely, the iQIYI segment is dedicated to its online entertainment video platform, which provides a diverse selection of media content, including original productions, professionally created shows, and material acquired from partners. Baidu was founded in the year 2000 and maintains its corporate headquarters in Beijing, China.

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Revenue Segmentation

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BIDU full analysis

01/12/2025

Welcome to MARKETSNAP’s SWOT analysis for Baidu, the Chinese tech giant often dubbed the "Google of China." I’m thrilled to dive into this one with you today because Baidu is a fascinating player in the tech space, and there’s a lot to unpack about where they stand and where they’re headed. If you’re a long-term investor looking to build wealth, stick with me as we break down the strengths, weaknesses, opportunities, and threats for Baidu, with some juicy insights from…

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Industry Peers

TICKERCOMPANYMKT CAPP/EFWD P/EROIC
BIBIDU logoBIDUBaidu, Inc.26.3B—13.62.1%
RDRDDT logoRDDTReddit, Inc.27.8B31.626.723.6%
PIPINS logoPINSPinterest, Inc.12.6B63.811.05.7%
TMTME logoTMETencent Music Entertainment Group12.6B10.09.79.2%
SNSNAP logoSNAPSnap Inc.10.7B——-5.2%
MTMTCH logoMTCHMatch Group, Inc.10.5B15.316.523.3%

EPS

Historical EPS and analyst estimates in one chart. Log in for the full interactive view and links to detailed estimates.

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View full analyst estimates

Earnings Call

Full text

Earnings transcript

Read the complete earnings call transcript.

AI summary

Key takeaways

Short, structured highlights from the call so you can focus on what matters.

2026/05/18 — Q1 quarter 2026

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Income Statement
Balance Sheet
Cash Flow Statement
Analyst Estimates

Income Statement

Year202320242025
Revenue134,598,000133,125,000129,079,000
Gross Profit69,567,00067,023,00056,643,000
EBITDA49,903,00051,967,00030,851,000
Operating Income21,856,00021,270,00010,367,000
Net Income20,315,00023,760,0005,589,000

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(* All numbers are in thousands)

Balance Sheet

Year202320242025
Total Assets406,759,000427,780,000449,157,000
Total Liabilities144,151,000144,168,000159,431,000
Total Stockholders Equity243,626,000263,620,000266,330,000
Total Debt84,595,00079,324,00097,077,000
Cash and Cash Equivalents25,231,00024,832,00024,606,000

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(* All numbers are in thousands)

Cash Flow Statement

Year202320242025
Operating Cash Flow36,615,00021,234,000-3,013,000
Capital Expenditure-11,295,000-8,259,0000
Free Cash Flow25,320,00013,100,000-3,013,000
Net Income21,549,00024,175,0005,589,000
Net Change in Cash-27,662,000-985,000-11,758,000

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(* All numbers are in thousands)

Analyst Estimates

Fiscal Year2029Research AccessResearch AccessResearch AccessResearch Access
Estimated Revenue (Low)146,175,974.467Research AccessResearch AccessResearch AccessResearch Access
Estimated Revenue (High)171,902,665.350Research AccessResearch AccessResearch AccessResearch Access
Estimated Revenue (Avg)154,878,261.015Research AccessResearch AccessResearch AccessResearch Access
Estimated Ebitda (Low)46,324,215.333Research AccessResearch AccessResearch AccessResearch Access
Estimated Ebitda (High)52,769,035.322Research AccessResearch AccessResearch AccessResearch Access
Estimated Ebitda (Avg)48,504,234.123Research AccessResearch AccessResearch AccessResearch Access
Estimated Net Income (Low)23,044,242.407Research AccessResearch AccessResearch AccessResearch Access
Estimated Net Income (High)28,412,583.442Research AccessResearch AccessResearch AccessResearch Access
Estimated Net Income (Avg)24,860,132.432Research AccessResearch AccessResearch AccessResearch Access
Estimated SGA Expense (Low)26,803,785.424Research AccessResearch AccessResearch AccessResearch Access
Estimated SGA Expense (High)31,521,200.202Research AccessResearch AccessResearch AccessResearch Access
Estimated SGA Expense (Avg)28,399,493.762Research AccessResearch AccessResearch AccessResearch Access
Estimated EPS (Avg)72.480Research AccessResearch AccessResearch AccessResearch Access
Estimated EPS (High)82.840Research AccessResearch AccessResearch AccessResearch Access
Estimated EPS (Low)67.180Research AccessResearch AccessResearch AccessResearch Access
Number of Analysts (Estimated Revenue)14Research AccessResearch AccessResearch AccessResearch Access
Number of Analysts (Estimated EPS)9Research AccessResearch AccessResearch AccessResearch Access

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(* All numbers are in thousands)

Current Key Metrics

?Revenue
 (TTM)
: 
18.498B  ?P/S
 (TTM)
: 
1.38
?Net Income
 (TTM)
: 
3.22B  ?P/E
 (TTM)
: 
-37.49
?Enterprise Value
 (TTM)
: 
263.854B  ?EV/FCF
 (TTM)
: 
-16.29
?Dividend Yield
 (TTM)
: 
0%  ?Payout Ratio
 (TTM)
: 
0%
?ROE
 (TTM)
: 
-1.38%  ?ROIC
 (TTM)
: 
2.12%
?Net Debt
 (TTM)
: 
-8.194B  ?Debt/Equity
 (TTM)
: 
0.42
?P/B
 (TTM)
: 
0.64  ?Current Ratio
 (TTM)
: 
2.33

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Forward P/E Ratios

?

Forward P/E (Avg EPS estimate) — log in with Research Access for high/low estimates and the interactive table.

Forward P/E 1YResearch AccessResearch AccessResearch AccessResearch Access
13.60Research AccessResearch AccessResearch AccessResearch Access

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SWOT Analysis

Strengths (preview)

  • Solid Revenue Base and Core Business Performance: Baidu reported core total revenue of RMB 26.5 billion in Q3 2024, reflecting stability in its primary operations despite market challenges, as highlighted in the latest earnings call transcript. This demonstrates resilience in its search and advertising business.
  • Strong Focus on AI Innovation: The earnings call emphasized significant investments in AI, particularly in generative AI and foundation models like ERNIE, positioning Baidu as a leader in tech innovation within the industry. This focus aligns with long-term growth trends in the technology sector.
  • Healthy Cash Flow Generation: Historical financial data from cash flow statements indicate consistent net cash provided by operating activities, supporting Baidu’s ability to fund R&D and capital expenditures without excessive reliance on external financing.
  • Market Position in China: As per the company profile, Baidu maintains a dominant position in the Chinese internet services market, benefiting from a large user base and localized expertise in a high-growth region, as supported by revenue geo segments data.

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At what price to buy it? -
Intrinsic Value Calculator

Based on current fundamentals and analyst forecasts, MarketSnap estimates BIDU intrinsic value between $110.68 – $130.18 per share. This depends on revenue growth, margins, and discount rate.

This is an automatic estimate. The most reliable way to know fair value for your own assumptions is to run the calculator below.


Calculate BIDU Intrinsic Value

Common questions about BIDU valuation

Is Baidu, Inc. (BIDU) overvalued or undervalued right now?

MarketSnap estimates intrinsic value for Baidu, Inc. (BIDU) using its proprietary valuation methodology, which incorporates discounted cash flow (DCF) analysis together with long-term earnings and fundamentals assumptions. By comparing intrinsic value to the current market price, long-term investors can see whether the stock screens as potentially overvalued, fairly valued, or undervalued today.

Is BIDU a buy, hold, or sell for long-term investors?

MarketSnap does not give one-word “buy” or “sell” calls. Instead, it shows whether BIDU trades at a premium or discount to its estimated intrinsic value, how sensitive that value is to growth and margin assumptions, and how the stock fits into a diversified, long-term portfolio so investors can make their own buy, hold, or sell decision.

What is BIDU’s P/E ratio?

You can see BIDU’s trailing P/E (TTM) and forward P/E estimates in the Current Key Metrics and Forward P/E Ratios sections above. The P/E ratio compares the current share price to earnings per share and helps investors gauge valuation relative to earnings.

How is intrinsic value calculated for BIDU?

MarketSnap uses its own valuation framework—not a generic spreadsheet DCF alone. Future cash flows and earnings are projected, discounted, and combined with MarketSnap’s methodology so intrinsic value reflects fundamentals and long-term assumptions. You can run your own inputs and see the result using the Intrinsic Value Calculator above.

Is BIDU a good long-term investment?

Whether BIDU fits a long-term portfolio depends on your assumptions about growth, margins, and risk. MarketSnap provides the metrics, intrinsic value calculator, and SWOT context so you can form your own view rather than rely on a single buy/sell rating.

Research tools for Baidu, Inc.

  • Baidu, Inc. intrinsic value calculatorEstimate what the business is worth
  • Baidu, Inc. 5-year outlookWhat has to go right, and what could go wrong
BIDU

1-day price chart preview. Log in for 1W through 5Y ranges and period tabs.

Daily snapshot

-1
MarketSnap

Trading Metrics:

Open: 77.51   Previous Close: 77.98
Day Low: 77.09   Day High: 78.09
Year Low: 76.73   Year High: 165.3
Price Avg 50: 89.8   Price Avg 200: 116.53
Volume: 1.776M   Average Volume: 2.523M

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See in Nexus

Relevant news

ROSEN, A LONGSTANDING FIRM, Encourages Baidu, Inc. Investors to Secure Counsel Before Important Deadline in Securities Class Action - BIDU
30-09-2026 17:36
ROSEN, A LONGSTANDING FIRM, Encourages Baidu, Inc. Investors to Secure Counsel Before Important Deadline in Securities Class Action - BIDU
Kaplan Fox Alerts Baidu, Inc. (BIDU) Investors to an Approaching Lead Plaintiff Deadline on November 13, 2026
23-10-2026 17:50
Kaplan Fox Alerts Baidu, Inc. (BIDU) Investors to an Approaching Lead Plaintiff Deadline on November 13, 2026
What Should Baidu, Inc. Investors Know After 12.73% Stock Drop? The Law Offices of Frank R.
23-10-2026 14:30
What Should Baidu, Inc. Investors Know After 12.73% Stock Drop? The Law Offices of Frank R.
ROSEN, NATIONAL INVESTOR COUNSEL, Encourages Baidu, Inc. Investors to Secure Counsel Before Important Deadline in Securities Class Action - BIDU
22-10-2026 17:47
ROSEN, NATIONAL INVESTOR COUNSEL, Encourages Baidu, Inc. Investors to Secure Counsel Before Important Deadline in Securities Class Action - BIDU
SueWallSt Reminds Shareholders of a Lead Plaintiff Deadline of November 13, 2026 in Baidu, Inc. Lawsuit - BIDU
22-10-2026 10:11
SueWallSt Reminds Shareholders of a Lead Plaintiff Deadline of November 13, 2026 in Baidu, Inc. Lawsuit - BIDU
Faruqi & Faruqi, LLP Urges Baidu (BIDU) Investors to Seek Counsel Before November 13, 2026 Lead Plaintiff Deadline in the Securities Class Action
22-10-2026 10:07
Faruqi & Faruqi, LLP Urges Baidu (BIDU) Investors to Seek Counsel Before November 13, 2026 Lead Plaintiff Deadline in the Securities Class Action

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