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BZUN stock logo

BZUN

Baozun Inc.

$2.52
0.13
 (5.44%)
[ms_data_label text=’Delayed data’]
Exchange:  NASDAQ
Market Cap:  146.426M
Shares Outstanding:  62.378M
Overview
Earnings
Financials
Valuation
Chart

About The Company

Sector:  Consumer Cyclical
Industry:  Specialty Retail
   
CEO:  Wenbin Qiu
Full Time Employees:  7650
Address: 
No. 1-9, West Jiangchang Road
Shanghai
200436
CN
Website:  https://www.baozun.com
Baozun Inc., through its subsidiaries, provides e-commerce solutions to brand partners in the People’s Republic of China. The company offers IT infrastructure setup and integration, online store design and setup, online store operations, visual merchandising and marketing campaigns, customer services, and warehousing and order fulfilment. It serves brand partners in various categories, including apparel and accessories; appliances; electronics; home and furnishings; food and health products; beauty and cosmetics; fast moving consumer goods, and mother and baby products; and automobiles. The company was formerly known as Baozun Cayman Inc. and changed its name to Baozun Inc. in March 2015. Baozun Inc. was founded in 2007 and is headquartered in Shanghai, the People’s Republic of China.

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Revenue Segmentation

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EPS

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Earnings Call

Full text

Earnings transcript

Read the complete earnings call transcript.

AI summary

Key takeaways

Short, structured highlights from the call so you can focus on what matters.

2025/05/21 — Q1 quarter 2025

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Income Statement
Balance Sheet
Cash Flow Statement
Analyst Estimates

Income Statement

Year202320242025
Revenue8,812,0139,422,2299,674,519.980
Gross Profit3,895,5974,486,8347,168,690.995
EBITDA75,946190,851-2,289.859
Operating Income-206,380-114,825-2,289.859
Net Income-278,422-185,198-235,504.020

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(* All numbers are in thousands)

Balance Sheet

Year202320242025
Total Assets10,474,47610,207,0019,697,287.221
Total Liabilities4,622,7404,426,4224,202,198.222
Total Stockholders Equity4,097,2043,914,0223,644,938.586
Total Debt2,754,4292,523,0782,273,700.942
Cash and Cash Equivalents2,149,5311,289,3231,048,961.541

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(* All numbers are in thousands)

Cash Flow Statement

Year202320242025
Operating Cash Flow448,255101,278420,434
Capital Expenditure-165,007-208,269-153,844
Free Cash Flow283,248-106,991266,590
Net Income-278,422-138,384-199,580
Net Change in Cash106,571-707,981-596,020

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(* All numbers are in thousands)

Analyst Estimates

Fiscal Year2028Full AccessFull AccessFull AccessFull Access
Estimated Revenue (Low)11,709,388.701Full AccessFull AccessFull AccessFull Access
Estimated Revenue (High)12,398,552.837Full AccessFull AccessFull AccessFull Access
Estimated Revenue (Avg)11,949,304.949Full AccessFull AccessFull AccessFull Access
Estimated Ebitda (Low)198,426.561Full AccessFull AccessFull AccessFull Access
Estimated Ebitda (High)210,105.093Full AccessFull AccessFull AccessFull Access
Estimated Ebitda (Avg)202,492.166Full AccessFull AccessFull AccessFull Access
Estimated Net Income (Low)174,589.877Full AccessFull AccessFull AccessFull Access
Estimated Net Income (High)419,679.442Full AccessFull AccessFull AccessFull Access
Estimated Net Income (Avg)297,134.660Full AccessFull AccessFull AccessFull Access
Estimated SGA Expense (Low)5,233,433.281Full AccessFull AccessFull AccessFull Access
Estimated SGA Expense (High)5,541,450.601Full AccessFull AccessFull AccessFull Access
Estimated SGA Expense (Avg)5,340,662.250Full AccessFull AccessFull AccessFull Access
Estimated EPS (Avg)5.740Full AccessFull AccessFull AccessFull Access
Estimated EPS (High)7.260Full AccessFull AccessFull AccessFull Access
Estimated EPS (Low)3.020Full AccessFull AccessFull AccessFull Access
Number of Analysts (Estimated Revenue)6Full AccessFull AccessFull AccessFull Access
Number of Analysts (Estimated EPS)3Full AccessFull AccessFull AccessFull Access

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(* All numbers are in thousands)

Current Key Metrics

?Revenue
 (TTM)
: 
1.309B  ?P/S
 (TTM)
: 
0.13
?Net Income
 (TTM)
: 
-25733318.69  ?P/E
 (TTM)
: 
-5.14
?Enterprise Value
 (TTM)
: 
2.47B  ?EV/FCF
 (TTM)
: 
0
?Dividend Yield
 (TTM)
: 
0  ?Payout Ratio
 (TTM)
: 
0
?ROE
 (TTM)
: 
-0.06  ?ROIC
 (TTM)
: 
0.01
?Net Debt
 (TTM)
: 
-53821146.01  ?Debt/Equity
 (TTM)
: 
0.62
?P/B
 (TTM)
: 
0.34  ?Current Ratio
 (TTM)
: 
1.87

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Forward P/E Ratios

?

Forward P/E (Avg EPS estimate) — log in with Full Access for high/low estimates and the interactive table.

Forward P/E 1YFull AccessFull AccessFull AccessFull Access
6.27Full AccessFull AccessFull AccessFull Access

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SWOT Analysis

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At what price to buy it? -
Intrinsic Value Calculator

This is an automatic estimate. The most reliable way to know fair value for your own assumptions is to run the calculator below.


Calculate BZUN Intrinsic Value

Common questions about BZUN valuation

Is Baozun Inc. (BZUN) overvalued or undervalued right now?

MARKETSnap estimates intrinsic value for Baozun Inc. (BZUN) using its proprietary valuation methodology, which incorporates discounted cash flow (DCF) analysis together with long-term earnings and fundamentals assumptions. By comparing intrinsic value to the current market price, long-term investors can see whether the stock screens as potentially overvalued, fairly valued, or undervalued today.

Is BZUN a buy, hold, or sell for long-term investors?

MARKETSnap does not give one-word “buy” or “sell” calls. Instead, it shows whether BZUN trades at a premium or discount to its estimated intrinsic value, how sensitive that value is to growth and margin assumptions, and how the stock fits into a diversified, long-term portfolio so investors can make their own buy, hold, or sell decision.

What is BZUN’s P/E ratio?

You can see BZUN’s trailing P/E (TTM) and forward P/E estimates in the Current Key Metrics and Forward P/E Ratios sections above. The P/E ratio compares the current share price to earnings per share and helps investors gauge valuation relative to earnings.

How is intrinsic value calculated for BZUN?

MARKETSnap uses its own valuation framework—not a generic spreadsheet DCF alone. Future cash flows and earnings are projected, discounted, and combined with MARKETSnap’s methodology so intrinsic value reflects fundamentals and long-term assumptions. You can run your own inputs and see the result using the Intrinsic Value Calculator above.

Is BZUN a good long-term investment?

Whether BZUN fits a long-term portfolio depends on your assumptions about growth, margins, and risk. MARKETSnap provides the metrics, intrinsic value calculator, and SWOT context so you can form your own view rather than rely on a single buy/sell rating.

BZUN

1-day price chart preview. Log in for 1W through 5Y ranges and period tabs.

[ms_data_label text="Daily snapshot"]

5.44
MARKETSnap

Trading Metrics:

[ms_session_rows_unavailable]
Open: [ms_cell_or_dash table='trading_quote' column='open']   Previous Close: [ms_cell_or_dash table='trading_quote' column='previousClose']
Day Low: [ms_cell_or_dash table='trading_quote' column='dayLow']   Day High: [ms_cell_or_dash table='trading_quote' column='dayHigh']
Year Low: 2.07   Year High: 4.88
Price Avg 50: 2.52   Price Avg 200: 2.98
Volume: 153791   Average Volume: 358352

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Relevant news

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