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BZUN

BZUN

Baozun Inc.

$2.75
0.05
 (1.85%)
Exchange:  NASDAQ
Market Cap:  159.853M
Shares Outstanding:  62.378M
Delayed data
Calculate BZUN Intrinsic Value
5-year outlook →
Overview
Earnings
Financials
Valuation
Chart

About The Company

Sector:  Consumer Cyclical
Industry:  Specialty Retail
   
CEO:  Wenbin Qiu
Full Time Employees:  7650
Address: 
No. 1-9, West Jiangchang Road
Shanghai
200436
CN
Website:  https://www.baozun.com
Baozun Inc., operating through its network of subsidiaries, provides a comprehensive suite of digital commerce services to brand partners across the People’s Republic of China. The company’s extensive offerings include establishing and integrating IT infrastructure, designing and launching online retail platforms, managing daily store operations, executing visual merchandising and promotional campaigns, providing dedicated customer support, and overseeing logistics such as warehousing and order fulfillment. Baozun caters to brands in a wide array of sectors, including apparel and accessories, household appliances, consumer electronics, home goods and furnishings, food and health products, beauty and cosmetics, fast-moving consumer goods (FMCG), mother and baby products, and the automotive industry. Founded in 2007, the enterprise was initially known as Baozun Cayman Inc. before adopting its current name, Baozun Inc., in March 2015. Its global headquarters are located in Shanghai, China.

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Revenue Segmentation

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EPS

Historical EPS and analyst estimates in one chart. Log in for the full interactive view and links to detailed estimates.

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Earnings Call

Full text

Earnings transcript

Read the complete earnings call transcript.

AI summary

Key takeaways

Short, structured highlights from the call so you can focus on what matters.

2026/05/20 — Q1 quarter 2026

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Income Statement
Balance Sheet
Cash Flow Statement
Analyst Estimates

Income Statement

Year202320242025
Revenue8,812,0139,422,2299,945,483
Gross Profit3,895,5974,486,8345,059,716
EBITDA75,946190,85165,550
Operating Income-206,380-114,82574,950
Net Income-278,422-185,198-242,100

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(* All numbers are in thousands)

Balance Sheet

Year202320242025
Total Assets10,474,47610,207,0019,697,287.221
Total Liabilities4,622,7404,426,4224,202,198.222
Total Stockholders Equity4,097,2043,914,0223,644,938.586
Total Debt2,754,4292,523,0782,273,700.942
Cash and Cash Equivalents2,149,5311,289,3231,048,961.541

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(* All numbers are in thousands)

Cash Flow Statement

Year202320242025
Operating Cash Flow448,255101,278420,434
Capital Expenditure-165,007-208,269-153,844
Free Cash Flow283,248-106,991266,590
Net Income-278,422-138,384-199,580
Net Change in Cash106,571-707,981-596,020

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(* All numbers are in thousands)

Analyst Estimates

Fiscal Year2029Full AccessFull AccessFull AccessFull Access
Estimated Revenue (Low)11,797,240.277Full AccessFull AccessFull AccessFull Access
Estimated Revenue (High)12,612,861.652Full AccessFull AccessFull AccessFull Access
Estimated Revenue (Avg)12,128,420.357Full AccessFull AccessFull AccessFull Access
Estimated Ebitda (Low)357,701.734Full AccessFull AccessFull AccessFull Access
Estimated Ebitda (High)382,432.024Full AccessFull AccessFull AccessFull Access
Estimated Ebitda (Avg)367,743.378Full AccessFull AccessFull AccessFull Access
Estimated Net Income (Low)420,697.196Full AccessFull AccessFull AccessFull Access
Estimated Net Income (High)458,830.001Full AccessFull AccessFull AccessFull Access
Estimated Net Income (Avg)436,180.932Full AccessFull AccessFull AccessFull Access
Estimated SGA Expense (Low)4,732,120.689Full AccessFull AccessFull AccessFull Access
Estimated SGA Expense (High)5,059,283.542Full AccessFull AccessFull AccessFull Access
Estimated SGA Expense (Avg)4,864,963.970Full AccessFull AccessFull AccessFull Access
Estimated EPS (Avg)7.540Full AccessFull AccessFull AccessFull Access
Estimated EPS (High)7.930Full AccessFull AccessFull AccessFull Access
Estimated EPS (Low)7.280Full AccessFull AccessFull AccessFull Access
Number of Analysts (Estimated Revenue)5Full AccessFull AccessFull AccessFull Access
Number of Analysts (Estimated EPS)1Full AccessFull AccessFull AccessFull Access

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(* All numbers are in thousands)

Current Key Metrics

?Revenue
 (TTM)
: 
1.309B  ?P/S
 (TTM)
: 
0.1
?Net Income
 (TTM)
: 
-25733318.69  ?P/E
 (TTM)
: 
-5.59
?Enterprise Value
 (TTM)
: 
2.092B  ?EV/FCF
 (TTM)
: 
7.85
?Dividend Yield
 (TTM)
: 
0  ?Payout Ratio
 (TTM)
: 
0
?ROE
 (TTM)
: 
-0.05  ?ROIC
 (TTM)
: 
0.02
?Net Debt
 (TTM)
: 
-53821146.01  ?Debt/Equity
 (TTM)
: 
0.63
?P/B
 (TTM)
: 
0.29  ?Current Ratio
 (TTM)
: 
1.82

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Forward P/E Ratios

?

Forward P/E (Avg EPS estimate) — log in with Full Access for high/low estimates and the interactive table.

Forward P/E 1YFull AccessFull AccessFull AccessFull Access
6.48Full AccessFull AccessFull AccessFull Access

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SWOT Analysis

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At what price to buy it? -
Intrinsic Value Calculator

This is an automatic estimate. The most reliable way to know fair value for your own assumptions is to run the calculator below.

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Common questions about BZUN valuation

Is Baozun Inc. (BZUN) overvalued or undervalued right now?

MARKETSnap estimates intrinsic value for Baozun Inc. (BZUN) using its proprietary valuation methodology, which incorporates discounted cash flow (DCF) analysis together with long-term earnings and fundamentals assumptions. By comparing intrinsic value to the current market price, long-term investors can see whether the stock screens as potentially overvalued, fairly valued, or undervalued today.

Is BZUN a buy, hold, or sell for long-term investors?

MARKETSnap does not give one-word “buy” or “sell” calls. Instead, it shows whether BZUN trades at a premium or discount to its estimated intrinsic value, how sensitive that value is to growth and margin assumptions, and how the stock fits into a diversified, long-term portfolio so investors can make their own buy, hold, or sell decision.

What is BZUN’s P/E ratio?

You can see BZUN’s trailing P/E (TTM) and forward P/E estimates in the Current Key Metrics and Forward P/E Ratios sections above. The P/E ratio compares the current share price to earnings per share and helps investors gauge valuation relative to earnings.

How is intrinsic value calculated for BZUN?

MARKETSnap uses its own valuation framework—not a generic spreadsheet DCF alone. Future cash flows and earnings are projected, discounted, and combined with MARKETSnap’s methodology so intrinsic value reflects fundamentals and long-term assumptions. You can run your own inputs and see the result using the Intrinsic Value Calculator above.

Is BZUN a good long-term investment?

Whether BZUN fits a long-term portfolio depends on your assumptions about growth, margins, and risk. MARKETSnap provides the metrics, intrinsic value calculator, and SWOT context so you can form your own view rather than rely on a single buy/sell rating.

BZUN

1-day price chart preview. Log in for 1W through 5Y ranges and period tabs.

Daily snapshot

1.85
MARKETSnap

Trading Metrics:

Open: 2.72   Previous Close: 2.7
Day Low: 2.7   Day High: 2.78
Year Low: 2.07   Year High: 4.88
Price Avg 50: 2.68   Price Avg 200: 2.97
Volume: 277301   Average Volume: 372226

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See in Nexus

Relevant news

Baozun Inc. (BZUN) Q1 2026 Earnings Call Transcript
20-05-2026 17:30
Baozun Inc. (BZUN) Q1 2026 Earnings Call Transcript
Baozun Q1 Earnings Call Highlights
20-05-2026 09:06
Baozun Q1 Earnings Call Highlights
Baozun Announces First Quarter 2026 Unaudited Financial Results
20-05-2026 06:00
Baozun Announces First Quarter 2026 Unaudited Financial Results
Baozun Schedules Annual General Meeting of Shareholders
15-05-2026 06:00
Baozun Schedules Annual General Meeting of Shareholders
Baozun to Announce First Quarter 2026 Unaudited Financial Results on May 20, 2026
08-05-2026 06:00
Baozun to Announce First Quarter 2026 Unaudited Financial Results on May 20, 2026
Baozun Inc. (BZUN) Q4 2025 Earnings Call Transcript
25-03-2026 18:55
Baozun Inc. (BZUN) Q4 2025 Earnings Call Transcript

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